Cooper Tire Europe expand into the All-Season market

Cooper is the very latest major tyre brand to introduce an all-season pattern to its product portfolio in Europe with the recent launch of the all-new Discoverer All Season tyre range.

Cooper Tire Europe are promoting the tyre as being specially designed to deliver reliable traction in unpredictable weather all year round. The Discoverer All-Season has been designed in Europe – for European drivers and showcases the three peak mountain snowflake (3PMSF) mark on the sidewall. It is anticipated the new tyre will take a prominent position on Cooper’s stand at next month’s Geneva Motor Show in Switzerland.