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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Continental Tyre South Africa Certified as a Top Employer for 2026

Continental Tyre South Africa Certified as a Top Employer for 2026

Continental Tyre South Africa (CTSA) has once again been certified as a Top Employer for 2026 by the internationally respected Top Employers Institute, reaffirming the company’s ongoing commitment to people excellence and sustainable workplace practices. The Top Employers Institute recognises organisations worldwide that demonstrate outstanding performance across key human resources areas, including talent development, leadership capability, employee […]

Nokian Tyres Betula concept tire features raw material made from residue birch bark

Nokian Tyres Betula concept tire features raw material made from residue birch bark

Nokian Tyres launches the Nokian Tyres Betula concept tire containing groundbreaking raw material made from birch bark. The renewable material by Swedish company Reselo utilises the residue of the global pulp, paper and plywood industry. The Nokian Tyres Betula represents the first time the material has been used in a tyre. The material is included […]

Triangle Tire Plans $462 Million Investment in Cambodia Plant to Supply U.S. Market

Triangle Tire Plans $462 Million Investment in Cambodia Plant to Supply U.S. Market

Following completion and startup, Triangle Tire projects annual operating revenue of about $371 million. Triangle Tire plans to invest $462 million to build a tire manufacturing plant in Svay Rieng province, Cambodia. The company intends the facility to supply the U.S. market. The project supports Triangle Tire’s globalization strategy, it said. The company aims to expand […]

Point S Hosts Training on Leadership, Succession in Automotive Aftermarket

Point S Hosts Training on Leadership, Succession in Automotive Aftermarket

Point S said it designed the Next Generation Campus to support future leaders in independent automotive businesses. Point S International held its first Next Generation Campus in Provence, France. The three-and-a-half-day program brought together nearly 70 young professionals from nine countries. It focused on leadership development, business innovation, strategic planning and building international connections for independent automotive […]

ADAC Analysis Finds Less Abrasion in Continental Tires

ADAC Analysis Finds Less Abrasion in Continental Tires

Recent analysis by ADAC of 160 tested products found Continental tires abrade 11% less material than the average competitor tyre. Continental continues efforts to reduce tyre wear through new technologies, research, and industry initiatives. Recent analysis by ADAC of 160 tested products found Continental tyres abrade 11% less material than the average competitor tyre. This reduction […]

Mexico City Altitude Tests Hankook iON Race Tyre Thermal Management

Mexico City Altitude Tests Hankook iON Race Tyre Thermal Management

The Hankook Mexico City E-Prix concluded Round 2 of the ABB FIA Formula E World Championship Season 12 at Autódromo Hermanos Rodríguez. The event marked one of the most demanding stops on the calendar due to its extreme altitude. As the championship’s exclusive tyre partner and the event’s title sponsor, Hankook Tire & Technology supplied the full […]

Michelin, Sonatus Demonstrate Predictive Tyre Maintenance at CES 2026

Michelin, Sonatus Demonstrate Predictive Tyre Maintenance at CES 2026

Michelin demonstrated predictive tyre health technology using a 1970 Ford Bronco retrofitted with Sonatus technology. Michelin and Sonatus will showcase predictive tyre health technology at CES 2026. The demonstration will highlight Michelin’s SmartLoad and SmartWear models deployed through Sonatus AI Director to deliver real-time, in-vehicle tyre insights. The companies said predictive tyre health technology can help fleets and […]

Dunlop Tyres and Isuzu Motors South Africa Partner to Drive Local Enterprise Development in Gqeberha

Dunlop Tyres and Isuzu Motors South Africa Partner to Drive Local Enterprise Development in Gqeberha

Dunlop Tyres South Africa has partnered with its Original Equipment partner, Isuzu Motors South Africa (IMSAf), to launch a local supplier development initiative that brings world-class tyre expertise directly onto the production line at IMSAf’s Struandale plant in Gqeberha. The collaboration is designed to drive social enterprise development, strengthen localisation, and create opportunities for local […]

Nokian Tyres received a leadership-level score from CDP for actions against climate change

Nokian Tyres received a leadership-level score from CDP for actions against climate change

For the sixth consecutive year, Nokian Tyres scored an A- from CDP for actions aimed at reducing greenhouse gas emissions and mitigating climate change-related risks. The CDP Climate rating is deemed one of the most trusted indicators for corporate performance on decarbonization. Scores A and A- represent leadership level among nearly 20,000 companies that were scored in […]

Happy Holidays & Warm New Year Wishes from SA Treads!

Happy Holidays & Warm New Year Wishes from SA Treads!

As we wrap up another year on the road together, the team at SA Treads sends warm holiday cheer to all our readers, contributors, partners and the wider tyre industry community. Thank you for staying tuned with the latest insights, stories and innovations in the tyre sector throughout 2025. Your support keeps us rolling forward […]

Apollo Tyres, KIIT to Launch Tire Technology Elective for Students

Apollo Tyres, KIIT to Launch Tire Technology Elective for Students

Under the partnership, Apollo Tyres will help shape academic content for the course, assist in developing the syllabus and prepare study material. Apollo Tyres and the Kalinga Institute of Industrial Technology (KIIT) announced a partnership to introduce a specialised elective on tyre technology for engineering students. Under the partnership, Apollo Tyres will help shape academic content […]