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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Kimi Räikkönen joins NokianTyres’ team as Brand Ambassador

Kimi Räikkönen joins NokianTyres’ team as Brand Ambassador

Nokian Tyres, allegedly, is the global expert in extreme driving conditions – born and tested in the North. And if anyone understands what it means to master snow, ice, tough conditions and pressure, it’s the Iceman himself. Nokian Tyres and Kimi Räikkönen have joined forces to elevate the Finnish brand’s global presence and amplify its […]

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties
International

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties

The Eurasian Economic Commission (EEC) has launched two actions covering truck tyre imports into the region. In November 2025, it opened an anti-dumping investigation into tyres from Thailandand Vietnam. It has now begun a review ahead of the expiry of the anti-dumping duties on Chinesetyres to decide whether they should remain in place. China, Thailand and Vietnam Imports Under Continued Scrutiny […]

Vredestein Opens First Retail Outlet in Coimbatore, India
International

Vredestein Opens First Retail Outlet in Coimbatore, India

Vredestein opened its first retail outlet in Coimbatore, India. It is housed within Sri Subham Tyres and Alignment, with the proprietor and the Vredestein India team attending the launch. The outlet expands branded tire sales for the local market. Vredestein entered the Indian market in 2021 with a range of tires manufactured domestically at Apollo facilities. […]

Yokohama Advan Tires Win GT300 Finale at Motegi
International

Yokohama Advan Tires Win GT300 Finale at Motegi

Yokohama Rubber announced that a car running on its global flagship ADVAN tires captured the GT300 class victory in Round 8 of the 2025 Autobacs Super GT Seriesat Mobility Resort Motegi in Tochigi Prefecture. The final round took place Nov. 1–2, with the decisive 300-kilometer (approx. 185 miles) race held on Nov. 2. Team Mach’s No. 5 […]

Future Tire Conference brings new forum to THE TIRE COLOGNE
International

Future Tire Conference brings new forum to THE TIRE COLOGNE

Cooperation strengthens focus on sustainable materials, smart processes and the circular economy At THE TIRE COLOGNE 2026, European Rubber Journal (ERJ) will present two special Future Tire discussion forums – each structured as a one-hour session held on two separate days of the show. These focused forums will explore how the global tire industry is […]

Australian Embassy and Bridgestone Host the “2025 Bridgestone World Solar Challenge Partners Reception
International

Australian Embassy and Bridgestone Host the “2025 Bridgestone World Solar Challenge Partners Reception

The Australian Embassy in Japan (Minato-ku, Tokyo) and Bridgestone Corporation (hereafter “Bridgestone”) co-hosted the “2025 Bridgestone World Solar Challenge (BWSC) Partners Reception” on Thursday, November 20, 2025. This event celebrated the success of the world’s premier solar car race, the 2025 BWSC1, held in Australia from August 24th to August 31st , 2025, and shared […]

TyreXpo Asia Dates Announced, AutoMROtive Exhibition Added
International

TyreXpo Asia Dates Announced, AutoMROtive Exhibition Added

Visitor registration for both events will open in the first quarter of 2026. TyreXpo Asia Bangkok will return from May 13-15, 2026 in Thailand. The event will introduce the debut of AutoMROtive, an exhibition focused on the automotive maintenance, repair and operations (MRO) sector. The addition expands the reach of the show as it prepares to welcome global […]

Sumitomo Q3 Results Highlight Rising Profits, DUNLOP Expansion
International

Sumitomo Q3 Results Highlight Rising Profits, DUNLOP Expansion

Sumitomo Rubber Industries closed the third quarter of 2025 with a solid return to profit growth, driven by stronger premium tire sales, improving raw material costs and the early benefits of its North American restructuring. In the Sumitomo Q3 results, the company reported volumes are soft, but margins and mix are trending in the right direction. […]

Kumho Tire Stays Hot with Eighth Straight $760M+ Quarter
International

Kumho Tire Stays Hot with Eighth Straight $760M+ Quarter

Kumho Tire reported Q3 2025 sales of $760 million and an operating profit of $74 million, maintaining its streak of eight straight quarters above the $760 million mark since Q4 2023. The company’s operating margin stood at 9.7%. The company said this is supported by continued demand for premium and high-inch products across major markets. Although […]

Tyre Industry Project Releases KPI Report on 2021-24 Sustainability Progress
International

Tyre Industry Project Releases KPI Report on 2021-24 Sustainability Progress

Among the findings, TIP members reported a 26% reduction in CO₂ intensity, marking the lowest level since 2009. The Tyre Industry Project (TIP), a CEO-led coalition representing 10 tyre manufacturers, released its latest sustainability report on Oct. 23. The report outlined member progress on environmental, social, and governance goals from 2021 to 2024. The report, […]