← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

The Vredestein Traxion+ makes way for the Traxion 65

The Vredestein Traxion+ makes way for the Traxion 65

Netherlands based Vredestein will be unveiling the next generation of their highly successful Traxion+ agricultural tyre at the forthcoming Agritechnica Show 2019 in Hanover, Germany during November. The all new Traxion 65 incorporates innovative new technologies that are derived from their flagship pattern – the Traxion Optimall complete with its recognisable ‘curved shape’. Other features […]

KZN business scoops 2019 Exporter of the Year Award

KZN business scoops 2019 Exporter of the Year Award

Sumitomo Rubber South Africa clinches KZN Exporter of the Year – Africa Sumitomo Rubber South Africa (Pty) Ltd has won at the KZN Exporter of the Year Awards – for the second year in a row. Announced on 17October at the awards banquet held at the Inkosi Albert Luthuli International Convention Centre in Durban, the […]

TYRE THEFT POSES SERIOUS RISK TO INDUSTRY

TYRE THEFT POSES SERIOUS RISK TO INDUSTRY

Hijackings multiply for their cargo Hijackings are not new to South Africa. Mostly, they occur at the hands of syndicates looking to meet vehicle quotas for illegal export beyond our borders. More recently, they are becoming a serious threat to the tyre business as well, not so much for the vehicle, but for its precious […]

Point S to enter Chinese market

Point S to enter Chinese market

Point S, the global tyre and auto care network, announces its entry into the Chinese market with a local partner: Suremoov. The Suremoov brand has been in existence since 2004 and is a specialist in bodywork and car care and a point of reference in the Chinese franchise market. Point S is the world’s largest […]

Goodyear announces return to British Touring Car Championship

Goodyear announces return to British Touring Car Championship

Goodyear announces another return to motorsport and will become the new sole tyre supplier to the British Touring Car Championship (BTCC) from 2020. The decision comes with a view to enhancing Goodyear’s brand within the motorsport and ultra-ultra-high-performance (UUHP) segments. 2019 witnessed Goodyear’s return to these segments with the launch of its Eagle F1 SuperSport […]

Nokian Tyres Launches All-Weather Tyre Campaign

Nokian Tyres Launches All-Weather Tyre Campaign

Nokian Tyres has launched a campaign aimed at educating consumers about all-weather tyres, which offer a level of four-season driving protection not found in all-season tyres, which are not designed for winter use. The company established NokianTires.com/Weather to learn why all-weather tyres are a safe, convenient winter driving option. The website explains the difference between all-weather and all-season […]

Vredestein’s Live the Land campaign won a gold trophy at AutoVision 2019

Vredestein’s Live the Land campaign won a gold trophy at AutoVision 2019

This automotive film and multimedia festival is held biennially in Frankfurt, Germany, and the awards ceremony took place at the International Motor Show (IAA) in Frankfurt. AutoVision showcases and celebrates corporate commercials, websites, TV programmes and films, as well as multimedia and interactive productions across the automotive industry. The independent international jury is made up […]

Michelin Receives 2019 SmartWay Excellence Award

Michelin Receives 2019 SmartWay Excellence Award

Michelin North America, Inc. received a 2019 SmartWay Excellence award for outstanding environmental performance and leadership, the company recently reported. Michelin was one of 17 shipper and logistics companies to receive this distinction at the American Trucking Association’s (ATA) Management Conference & Exhibition in San Diego, Calif. The award is the United States Environmental Protection Agency’s highest recognition […]

Michelin wins Bronze at the New Generation Social and Digital Media Awards

Michelin wins Bronze at the New Generation Social and Digital Media Awards

Michelin Tyre Company South Africa walked away with a bronze award at the New Generation Social and Digital Media Awards held in Johannesburg on Friday 4th October 2019. The award recognized and celebrated best social media reach for the Michelin Passion Experience. Speaking about the award, Marketing Director at Michelin Tyre Company South Africa, Shivani Pillay […]

Double podium for Goodyear at FIA World Endurance Championship Fuji 6 hours

Double podium for Goodyear at FIA World Endurance Championship Fuji 6 hours

Jota Sport takes second place after charging comeback drive Jackie Chan DC Racing third after leading race High Class Racing star in opening stages The second stage of Goodyear’s comeback to motor sport was this past weekend at the 6 Hours of Fuji, Japan’s round of the FIA World Endurance Championship (WEC). A strong performance […]