← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Falken set for the football season: brand backs eighteen clubs in seven countries

Falken set for the football season: brand backs eighteen clubs in seven countries

Falken will once again support top-level football in Europe for the 2019-2020 season and will partner with 18 clubs across Germany, France, Italy, Poland, Spain, the UK and, for the first time, Belgium. The tyre brand has been the Official Global Tyre Partner of current European champions Liverpool FC since 2017 and is continuing the […]

More people keeping their cars for longer

More people keeping their cars for longer

More than 90 percent of South Africans say they are keeping their vehicles for longer due to the current economy, with just over 40 percent saying they are keeping their cars for between five and ten years. These are among the findings in the Automobile Association’s (AA) latest research conducted earlier this year entitled “Going […]

Continental sets sights firmly on Vision Zero future

Continental sets sights firmly on Vision Zero future

Continental continually pushes the boundaries of automotive safety, from innovative active safety features to best-in-class tyres As a partner to Global NCAP #StopTheCrash, Continental plays an active role in supporting education regarding road safety and the benefits of modern safety systems From introducing the first-generation ABS system to pioneering automated driving and networked communication between […]

Falken factory-fit for Audi Q3

Falken factory-fit for Audi Q3

Further OE announcements for Falken Tyre Europe with contract to supply Audi’s compact SUV Audi’s compact SUV, the Q3, is the latest vehicle to be factory-fitted with Falken’s high performance tyres. Nimble in the city, agile on country roads and balanced on the motorway, the versatile family SUV will be fitted with the 215/65R17 99V […]

Energy Harvester generates electricity from inside tyres

Energy Harvester generates electricity from inside tyres

Technology could remove the need for batteries in automotive applications A new technology that could see tyres generate electricity whilst driving is being developed by engineers in Japan. Falken’s parent company, Sumitomo Rubber Industries, together with Professor Hiroshi Tani of Kansai University, have developed the Energy Harvester that takes advantage of the build up of […]

First self-contained engineering-class driving simulator unveiled, capable of validating the latest automotive megatrends

First self-contained engineering-class driving simulator unveiled, capable of validating the latest automotive megatrends

Ansible Motion’s Theta C compact driving simulator is a powerful, self-contained cube that opens opportunities for rapid deployment of engineering class driving simulators in any location An effective driver-in-the-loop simulator to validate and showcase increasingly complex vehicle systems, including ADAS, active safety systems and autonomy A key tool for connecting real people with virtual vehicles […]

Tyre, Wheel Jargon made easy – Tiger Wheel & Tyre explains

Tyre, Wheel Jargon made easy – Tiger Wheel & Tyre explains

Jargon is a necessary tool that allows industry participants to communicate accurately and effectively about things that are unique to their field. The downside is when customers feel like jargon is a wall between them and the service provider; one that keeps them in the dark and leaves them vulnerable to exploitation. Tiger Wheel & […]

Bridgestone EMEA appoints Mete Ekin to lead Bridgestone’s Emerging Market business

Bridgestone EMEA appoints Mete Ekin to lead Bridgestone’s Emerging Market business

Johannesburg 01 October 2019, Bridgestone has today announced the appointment of Mete Ekin, current Regional Managing Director Middle East and Africa, to the position of VP Bridgestone Emerging Markets as of 1st October 2019. He will oversee Bridgestone Emerging Markets: Bridgestone EMEA’s businesses in Africa, the Middle East, and Russia. This move will ensure dedicated […]

Automechanika Johannesburg provides blend of displays, activation and training opportunities

Automechanika Johannesburg provides blend of displays, activation and training opportunities

The recent Automechanika Johannesburg trade fair for the automotive aftermarket, organised by Messe Frankfurt South Africa and staged at Expo Centre, Nasrec, from September 18-21, provided an excellent blend of product displays, activations, a focus on training and a strong “Buy South African” component. This was the sixth time that the world-renowned Automechanika trade fair […]

Nokian, Pirelli, Hankook Included in Dow Jones Sustainability Indexes

Nokian, Pirelli, Hankook Included in Dow Jones Sustainability Indexes

Pirelli, Nokian Tyres and Hankook Tire Corp. have been included in the Automobiles and Components sector of the Dow Jones Sustainability World Indexes. Pirelli and Nokian were also included in the DJSI Europe Index. Pirelli scored a total of 85 points compared with a sector average of 36 points. Nokian Tyres scored higher than the average in the global […]

California Enacts Law Prohibiting Installation of Unsafe Tyres

California Enacts Law Prohibiting Installation of Unsafe Tyres

A new used tyre law has been signed in California by Governor Gavin Newsom, which forbids the installation of unsafe used tyres on vehicles in the state, according to the Tyre Industry Association (TIA). The bill (AB 949) will prohibit an automotive repair dealer from installing an unsafe used tyre, as specified, on a motor vehicle for use […]