← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing
International

Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing

Nokian Tyres launches Nokian Tyres Intuitu™ 2.0, the next-generation of smart tire technology featuring smart pressure assistant with load-sensing. The innovation is developed for Nokian Tyres Soil King VF tractor tires and provides agricultural professionals with a unique way to make the most out of their machines while maximizing productivity, lowering fuel consumption, protecting soil […]

SA Treads Digital Oct.|Nov. ’25 Out now
Southern Africa

SA Treads Digital Oct.|Nov. ’25 Out now

With sustainability and protecting the environment uppermost in everyone’s mind, the focus in this issue, is on retreading – which despite experiencing a steady decline over the last decade – remains an important cost-effective way for transport fleets to reduce operating costs, while also doing their bit for the environment. Table of Contents Download here

Dunlop Strengthens Global Position with Strategic Acquisition
Southern Africa

Dunlop Strengthens Global Position with Strategic Acquisition

Dunlop Tyres is set for greater global expansion, following Sumitomo Rubber Industries, Ltd. (SRI) acquisition of the DUNLOP trademark, and other rights for four-wheel tyres in Europe, North America, and Oceania, from The Goodyear Tire & Rubber Company. On 8 January 2025, SRI signed a purchase agreement of $526 million (about R10 billion), which enables […]

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025
International

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025

Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector. Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tyre, […]

Bridgestone Announces Yasuhiro Morita as New Global CEO
International

Bridgestone Announces Yasuhiro Morita as New Global CEO

Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer beginning Jan. 1, 2026 Bridgestone announced a global CEO change. Effective Jan. 1, 2026, Yasuhiro Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer. Bridgestone said the leadership shift supports its pursuit of sustainable growth and stronger corporate value as it […]

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration
International

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration

Bridgestone held a groundbreaking ceremony on October 21 for its new pilot demonstration plant for precise pyrolysis*1 of end-of-life tyres at its plant in Seki City, Gifu Prefecture, Japan. The ceremony brought together 32 participants, such as Seki City Mayor Kiyoshi Yamashita and representatives from the Ministry of Economy, Trade and Industry, as well as other […]

Automechanika Johannesburg Marks 10th Anniversary with Powerhouse Programme at New Venue, Gallagher Convention Centre
Southern Africa

Automechanika Johannesburg Marks 10th Anniversary with Powerhouse Programme at New Venue, Gallagher Convention Centre

Automechanika Johannesburg 2025 boasts a focused line-up of conferences, talks, awards and the Alexandra Automotive Hub and Panel Discussion, that will bring together leaders from across the value chain. Organised by Messe Frankfurt South Africa, the 10th anniversary edition of the largest trade fair of its kind will host high-impact forums designed to drive innovation, standards […]

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”
International

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”

Dunlop has joined forces with the legendary driving simulator “Gran Turismo” franchise, announcing its role as the official tyre partner of “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series”. “Gran Turismo” is one of the world’s most popular racing simulation video game series – thrilling more than 90 million PlayStation® […]

Continental Launches the Conti Coach HA 5
International

Continental Launches the Conti Coach HA 5

Continental has unveiled the Conti Coach HA 5. It is the first model in its newly developed Conti Coach Generation 5 line – tailored for the People segment in the EMEA region. This all-axle fitment tyre meets the demands of long-distance and intercity travel with a well-balanced combination of exceptional mileage, best-in-class rolling resistance*, and […]

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test
International

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test

Following on from the 52 set braking shootout, the full Autobild summer tyre test has taken the best twenty tyres to the full set of testing, with some interesting highlights! There are two interesting stories. Firstly, is the rise of the Chinese tyres, with both Linglong and Sailun performing really well in the grip tests. Does […]