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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Replacement Tyre Margins Under Pressure? Michelin’s First Half Offers Clues
International

Replacement Tyre Margins Under Pressure? Michelin’s First Half Offers Clues

Michelin released its financial results for the first half of 2025 on July 24, which offer a clearer picture of how global market conditions are affecting the tyre industry, as well as what’s shaping tyre market trends in 2025, particularly for the replacement channel. While the company faced a sharp drop in original equipment (OE) demand and rising competitive […]

TIA Advocates for Tyre-Derived Aggregate in Infrastructure Projects
International

TIA Advocates for Tyre-Derived Aggregate in Infrastructure Projects

TIA said TDA use provides a critical market for end-of-life tyres, diverting millions from landfills each year. The Tire Industry Association (TIA) has issued a Statement of Work on Tire-Derived Aggregate (TDA), emphasising its performance, applications, and environmental advantages. TIA said Tyre-Derived Aggregate use provides a lightweight, free-draining solution. It’s made from recycled tyres and […]

Prometeon ‘storms’ back to the RTX Show in style
International

Prometeon ‘storms’ back to the RTX Show in style

Prometeon Tyre Group has recently concluded its most ambitious Road Transport Expo (RTX) appearance to date, celebrating a highly successful return to the UK’s leading road transport event with its largest ever stand, widest range of Prometeon-branded premium truck tyres, and a packed schedule of networking and technical discussions. The three-day show, held at NAEC […]

Bridgestone Sells Shenyang, China TBR Plant to Sailun for $37 Million
International

Bridgestone Sells Shenyang, China TBR Plant to Sailun for $37 Million

Bridgestone Corporation is officially exiting the commercial tyre manufacturing business in China, finalising a deal to transfer all shares of its previously shuttered truck and bus radial (TBR) tyre plant in Shenyang to Sailun Group for 265 million CNY (approx. $37 million). The Bridgestone Shenyang plant sale signals a continued strategic retreat by Bridgestone from China’s commercial vehicle […]

The new Goodyear Eagle Hard racing tyre makes its debut
International

The new Goodyear Eagle Hard racing tyre makes its debut

Goodyear has launched its new Eagle Hard LMGT3 tyre which made its racing debut in the FIA World Endurance Championship 6 Hours of Sao Paulo race on the 12th & 13th July being fitted to all LMGT3 teams. The tyre will be used at selected rounds later in the season. The Eagle Hard LMGT3 is highly visually […]

NEXEN TIRE Achieves EcoVadis Gold Rating for Second Consecutive Year
International

NEXEN TIRE Achieves EcoVadis Gold Rating for Second Consecutive Year

NEXEN TIRE received a Gold rating from EcoVadis for the second consecutive year. The award places the company among the top 3% of more than 150,000 companies assessed worldwide. Founded in France in 2007, EcoVadis evaluates corporate sustainability performance. Its system ranks companies as Platinum (top 1%), Gold (top 5%), Silver (top 15%), and Bronze […]

Automechanika Johannesburg Forges Vital Connections at Zimbabwe and Zambia Roadshows
Southern Africa

Automechanika Johannesburg Forges Vital Connections at Zimbabwe and Zambia Roadshows

The recent Automechanika Buyers and Visitors Sub-Saharan Africa (SSA) Roadshows in Zimbabwe and Zambia, under the theme “Forging the African Connection”, have set the stage for what promises to be the most important gathering for the region’s automotive professionals later this year. Building on Past Success Following the highly successful Automechanika roadshows in Gaborone, Botswana […]

Dunlop Motorsport – How Support for one series Grew to Twenty-Four
Southern Africa

Dunlop Motorsport – How Support for one series Grew to Twenty-Four

JOANNE DE FREITAS ON WHY MOTORSPORT IS IDEAL FOR BRAND EXPOSURE The quest to grow market awareness for the premium range, Dunlop SP SPORT MAXX 060+ led to an unexpected and extraordinary success story, with the local tyre maker securing no less than twenty-four respective South African motor sport series. Joanne de Freitas, Marketing Manager, […]

Yokohama acquires Romanian plant for OHT production
International

Yokohama acquires Romanian plant for OHT production

Yokohama Rubber has just announced their latest acquisition of the fixed assets including land, building production machinery of a closed production plant in Romania. Through the company’s off-highway tyre (OHT) subsidiary Yokohama TWS Romania S.R.L. The acquisition follows the recent acquisition of Goodyear Tire & Rubber’s OTR business to achieve ‘Hockey Stick Growth’ as part […]

Waste Bureau Addresses Key Concerns Around Collections
Southern Africa

Waste Bureau Addresses Key Concerns Around Collections

On June 24th, the Waste Bureau was invited to attend a webinar—organised by TEPA—to address key issues being experienced by TEPA members. During the session, the Waste Bureau took questions from dealers around poor service delivery in some parts of the country and advised how they are planning to tackle these deficiencies. SA TREADS was […]

High profile for Austone & Fortune Tires at ADAC Truck Grand Pix 2025
International

High profile for Austone & Fortune Tires at ADAC Truck Grand Pix 2025

AUSTONE and FORTUNE TIRES are showcasing their focus on brand experiences at the forthcoming 2025 ADAC Truck Grand Prix from the 11th to 13th July. They will also highlight products their Truck & Trailer range. There will also be an exclusive VIP package on offer at the Nürburgring, including a ride on the race truck […]

Pirelli P Zero is reborn after 40 years!
International

Pirelli P Zero is reborn after 40 years!

Pirelli has ‘stepped back in time’ and recreated its famous P Zero brand, now in its fifth generation after being initially launched 40 years ago. The latest version of this iconic tyre is being fitted to the classic Lancia Delta S4 Stradale which is also celebrating its 40th anniversary with a limited edition for 40 […]