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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Nokian Tyres to lead the FUTUREPROOF programme to develop unique solutions for future mobility with over 100 partners

Nokian Tyres to lead the FUTUREPROOF programme to develop unique solutions for future mobility with over 100 partners

Nokian Tyres is to lead the FUTUREPROOF research, development and innovation program to confront the key challenges of future mobility through solutions related to for example the digitalization of tires and traffic, sustainable product lifecycle and advanced manufacturing technologies. The five-year-long program’s mission is futureproofing resilient European on- and off-road mobility by crosslinking industries to […]

Continental to Present at the 2025 Tire Technology Expo

Continental to Present at the 2025 Tire Technology Expo

The focus of the four technical presentations are on reducing the environmental footprint of tyres during their use phase. Continental will showcase its latest advancements in tyre technology with four technical presentations at the Tire Technology Expo conference. The conference takes place March 4-6, in Hanover, Germany. Jorge Almeida, head of sustainability at Continental Tires, and Prof. Burkhard […]

Vipal presents new tread developed specifically for markets in Europe, Middle East and Africa

Vipal presents new tread developed specifically for markets in Europe, Middle East and Africa

Vipal Rubber claims the company stands out for offering innovative products with superior quality to different markets where it operates. Following this principle, the company presents its new tread: VT570. Designed to meet specific needs from the EMEA (Europe, Middle East and Africa) market, it counts with rotational direction, offering better traction power in the […]

Nokian Tyres Reports Net Sales Increase of Over 12% in Q4 2024

Nokian Tyres Reports Net Sales Increase of Over 12% in Q4 2024

Net sales grew by 10.6% year-over-year. Nokian Tyres released its 2024 Financial Statement, reporting strong growth in Central Europe, and progress in toward expanded factory capacity in North America and Romania. Q4 2024 Performance Nokian Tyres’ net sales grew to EUR 415.0 million (approx. $430 million), a 12.8% increase from the previous year. With comparable currencies, net […]

Michelin, Brembo Partner on AI Integration for Braking Systems

Michelin, Brembo Partner on AI Integration for Braking Systems

Michelin and Brembo will exchange real-time data between Michelin’s connected solutions software. Brembo and Michelin have signed a global agreement to enhance vehicle performance and improve safety and comfort standards. This Brembo and Michelin collaboration on braking systems and AI integration will maximize vehicle efficiency and safety, the companies said. The Brembo and Michelin collaboration will exchange real-time […]

BKT to Showcase Tyre Solutions at National Farm Machinery Show 2025

BKT to Showcase Tyre Solutions at National Farm Machinery Show 2025

BKT will showcase its tyre solutions at the National Farm Machinery Show 2025 in Louisville, Kentucky, from Feb. 12-15.B At booth 6407, visitors will see a multi-role utility tractor equipped with the AGRIMAX RT 765 tyre. BKT designed this 70 series tire for modern tractors. It is used in heavy applications such as tillage, field and road travel, […]

Midrand residents welcome Supa Quick branch opening

Midrand residents welcome Supa Quick branch opening

On Friday, 14 February, a new Supa Quick branch opened in the heart of Midrand, conveniently located between Johannesburg and Pretoria. The new branch can be found at the corner of Seventh & New Road, Erand Gardens, in Midrand—behind the new Engen Garage off New Road. It is set to meet the growing demand for […]

Recircle Awards Finalises the 2025 Shortlist with Four New Categories

Recircle Awards Finalises the 2025 Shortlist with Four New Categories

Retreading Business and Tyre & Rubber Recycling magazines, the organisers of the Recircle Awards, the global industry awards event recognising sustainable innovation, production processes, management and services within the tyre retreading and recycling sectors, have finalised the shortlist for this year’s awards by revealing the nominees of four new categories, whose winners will be decided […]

Threat of AGOA expulsion poses bumpy ride ahead for tyre and component sector

Threat of AGOA expulsion poses bumpy ride ahead for tyre and component sector

With economists warning that AGOA’s duty-free access to the U.S. market could potentially be on the chopping block, South Africa’s tyre, equipment, and parts industry, a sector traditionally reliant on these trade benefits to stay competitive with other markets that are subsidised, is concerned about possible increased tariffs, lost contracts and supply chain disruptions. Dylan […]

Pirelli honored in Dow Jones Sustainability World and Europe indices

Pirelli honored in Dow Jones Sustainability World and Europe indices

Pirelli has been reconfirmed as the leader in the Auto Components and Automobiles sectors of the Dow Jones Sustainability World and Europe indices. High Performance in Sustainability Assessment Pirelli, the only tire company included in both the World and Europe indices, achieved a score of 84 points in the 2024 S&P Corporate Sustainability Assessment. This score is […]

Sailun showcases new products

Sailun showcases new products

At the end of January, Sailun invited 30 tyre dealers from Central and Eastern Europe to conquer the “elements” ice and snow as well as dry and wet roads with the Ice Blazer Alpine 2, the Ice Blazer Alpine Evo 2 and the Atrezzo 4 Seasons Ultra, three brand new products, in one go. Markets participating included Austria, […]