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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Recircle Awards Reveals 2025 Nominees’ Shortlist

Recircle Awards Reveals 2025 Nominees’ Shortlist

Recircle Awards has announced the list of finalists for all categories, except Best Innovation in Tyre Recycling and Best Research Project on Tyre Recycling, which will be announced on February 10. Voting will remain open until March 14. The awards ceremony will take place on May 22 in Bologna, during Autopromotec 2025. Business and Tyre […]

Bridgestone Announces US$85 Million Investment to Reinforce Premium Passenger Car Tyre Production and Development in India

Bridgestone Announces US$85 Million Investment to Reinforce Premium Passenger Car Tyre Production and Development in India

Bridgestone India Private Ltd. (BSID), a subsidiary of Bridgestone Corporation (Bridgestone), today announced a strategic growth investment to expand capacity and capability in India. The investment will be directed to the Bridgestone Pune Plant and the Indore Plant to reinforce the company’s premium-mass strategy. The collective investment will be approximately US$85 million with expansion scheduled […]

Mathe Group reaches millionth tyre recycling milestone

Mathe Group reaches millionth tyre recycling milestone

Hammarsdale-based radial truck tyre recycler, Mathe Group, has processed its millionth radial truck tyre, bringing the total amount of rubber crumb produced for re-use in key industrial and construction applications to around 38 500 tons, according to CEO Dr Mehran Zarrebini. Based on an infill of 100 tons of rubber crumb per full size artificial […]

Point S Partners with Peugeot Sport for FIA World Endurance Championship

Point S Partners with Peugeot Sport for FIA World Endurance Championship

As part of the partnership, the Point S logo will appear on the Peugeot Sport PEUGEOT 9X8 Hypercar, driver suits, and mechanics’ helmets during races. Also, this partnership places Point S in motorsport’s global spotlight, the company said. FIA WEC 2025 Season The FIA WEC 2025 starts Feb. 28 with the Qatar 1812km at Lusail […]

Yokohama Rubber to Close Prague OHT Tyre Plant

Yokohama Rubber to Close Prague OHT Tyre Plant

The plant will close by June 2025, with the company shifting production to optimise efficiency and competitiveness in the off-highway tyre industry. The Yokohama Rubber Co., Ltd. has announced plans to close the Yokohama Rubber Prague plant. Its subsidiary, Yokohama TWS Czech Republic a.s., operates the plant. The plant produces and sells cross-ply off-highway tyres for agricultural […]

Survey reveals European preferences for tire designs and performance attributes

Survey reveals European preferences for tire designs and performance attributes

The survey revealed that 45% of respondents prefer cars with larger wheels. An Apollo Tyres survey shows European driving enthusiasts prefer replacement tyres that combine stylish designs with high performance. Among drivers who “love” or “like” driving, 43% say they agree that tyres look boring and want more distinctive sidewall designs. Younger Drivers Favor Unique […]

Bridgestone Completes Flagship Ecopia Long-haul Tyre Range with Launch of Trailer Axle, Helping Fleets Reduce Fuel Consumption and Carbon Emissions

Bridgestone Completes Flagship Ecopia Long-haul Tyre Range with Launch of Trailer Axle, Helping Fleets Reduce Fuel Consumption and Carbon Emissions

Bridgestone EMEA (Bridgestone) is completing the line-up of its flagship long-haul Ecopia tyre range with ENLITEN technology, following the launch of Ecopia Trailer. With this addition to the range, highway fleets can now improve fuel efficiency and reduce total cost of ownership across Steer, Drive and Trailer axles, while all three also contribute to significantly […]

Sumitomo aims to make Dunlop a ‘core brand’ following acquisition

Sumitomo aims to make Dunlop a ‘core brand’ following acquisition

Sumitomo plans to incorporate its Active Tread technology into new Dunlop products. SRI will also focus on OE tires for premium vehicles and motorsports. After acquiring Goodyear’s Dunlop brand for $701 million, Sumitomo Rubber Industries (SRI) said it plans to make Dunlop a core brand. Also, the manufacturer said it aims to position Dunlop as a premium tire in […]

Five-year plan to address skills shortages in the tyre sector

Five-year plan to address skills shortages in the tyre sector

The Tyre Equipment Parts Association (TEPA), a proud association of the Retail Motor Industry Organisation (RMI), is making significant strides in the South African tyre sector to tackle the critical skills shortage in the sector. A comprehensive five-year plan has been outlined to modernise and align training programmes with the evolving demands of the sector, […]

PCL CELEBRATES 80 YEARS OF HANDHELD INFLATION

PCL CELEBRATES 80 YEARS OF HANDHELD INFLATION

WITH NEW ICON OF QUALITY PCL is celebrating 80 years of handheld inflation with the launch of an icon reflecting the design and engineering excellence for which its “Made in Sheffield” products are renowned. The 6th of May 2025 marks the exact day the design for the original Vertex Tyre Inflator, better known as the MK2, design […]

SA Treads – Holiday Closure Notice

SA Treads – Holiday Closure Notice

Dear Valued Customers, As the festive season approaches, we want to take a moment to thank you for your support and trust throughout the year. Please note that our team will be on a well-deserved holiday break from December 16, 2024, to January 13, 2025. During this time, our operations will pause, but we’ll be […]