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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

GOODYEAR ANNOUNCES OFFICIAL OPENING OF NEW SIMULATION CENTER IN LUXEMBOURG TO ENHANCE TYRE DEVELOPMENT PROCESS

GOODYEAR ANNOUNCES OFFICIAL OPENING OF NEW SIMULATION CENTER IN LUXEMBOURG TO ENHANCE TYRE DEVELOPMENT PROCESS

The Goodyear Tire & Rubber Company officially opened its Simulation Centre in Luxembourg to welcome a new era for tyre design and development. Outfitted with a DiM250 DYNAMIC Driving Simulator developed by VI-grade, the Centre is designed to enhance Goodyear’s collaboration with OEMs and support elite tyre performance through personalised product development. Utilising virtual tyre […]

Continental debuts new sustainably-focused U.S. headquarters in South Carolina

Continental debuts new sustainably-focused U.S. headquarters in South Carolina

Continental Tire the Americas (Continental) officially opened a new sustainably-designed facility in Fort Mill, S.C. March 21 with local and state officials, key building project representatives, and corporate social responsibility partners. The 90,000-square-foot building, which sits on 33 acres in northern Lancaster County, has a capacity for 350 employees and is designed and built for […]

Tyre industry body takes bold stance against illicit trade and commits to industry evolution

Tyre industry body takes bold stance against illicit trade and commits to industry evolution

The South African Tyre Manufacturers Conference (SATMC) plans to build on the gains achieved over the past year and reinforce its commitment to the local tyre manufacturing industry in 2024. Its multifaceted approach for 2024 encompasses key initiatives to combat illicit trade, foster local manufacturing, prepare for the future of the industry, address skills development, […]

New Yokohama plant in Mexico to provide five million tyres annually

New Yokohama plant in Mexico to provide five million tyres annually

The Yokohama Rubber Co. (YRC) revealed its intent to build a new consumer/light truck tyre plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico, following approval by the YRC board. The modern plant with an initial capital investment of $380 million will be built on a 150-acre site. Construction is expected to begin in the second […]

VTA offers motorists free motor vehicle safety checks before Easter

VTA offers motorists free motor vehicle safety checks before Easter

Every year around Easter, thousands of motorists get ready to take a well-earned break over the long weekend. Roads during the easter period are however notoriously dangerous and extra precautions need to be taken. It is therefore essential to have a safety check performed on your vehicle to identify potential hazards and prevent additional damage […]

THE TIRE COLOGNE: Ticket sales have started, exhibitor search is online

THE TIRE COLOGNE: Ticket sales have started, exhibitor search is online

THE TIRE COLOGNE, regarded as a leading trade fair of the tyre and wheel industry, will start once again only three months now: from 4 to 6 June 2024. Personal discussions, relevant decision makers, a high number of orders and an international public as well as the most important pioneering trends and themes of the […]

Pirelli brings two new tyres to Barcelona

Pirelli brings two new tyres to Barcelona

Following the two testing days on Thursday and Friday last week, the Barcelona-Catalunya Circuit, also known as Montmelò – from the name of the municipality in the province of Barcelona in which it is located, will host the second FIM Superbike World Championship round of the season, the first in Europe after the exciting Australian […]

TEPA champions training to upskill tyre retail sector

TEPA champions training to upskill tyre retail sector

According to Census 2022, 18,5 million adults in South Africa did not complete their secondary schooling, which means they do not have a matric certificate. This is a significant barrier to tertiary education, notes Angie Frederic, TEPA (Tyre, Equipment, Parts Association) Training Representative. She points out that sector-specific skills development is critical in giving this […]

MAGNA TYRES TO SHOWCASE NEW M-TRUCK RANGE AND TPMS SYSTEM AT TIRE COLOGNE 2024

MAGNA TYRES TO SHOWCASE NEW M-TRUCK RANGE AND TPMS SYSTEM AT TIRE COLOGNE 2024

Leading international OTR tyre manufacturer, Netherlands based Magna Tyres will again be returning as an exhibitor at this year’s Tire Cologne show at Koelmesse, Germany. As part of the company’s continually ongoing brand image momentum in the heavy tyre market sector. The Magna Tyres sales team will be showcasing a selected range of their popular […]

GOODYEAR TYRES CHOSEN BY CITROËN AS ORIGINAL EQUIPMENT FOR THE ë-C3

GOODYEAR TYRES CHOSEN BY CITROËN AS ORIGINAL EQUIPMENT FOR THE ë-C3

– Goodyear’s EfficientGrip Performance 2 has been chosen by Citroën to equip its new all-electric ë-C3. The approved fitment embodies Goodyear’s commitment to performance, efficiency, and the future of electric mobility. The new Citroën ë-C3 is the first all European designed and built affordable small car without any compromise on quality, experience and comfort. Goodyear […]

Toyo Tire reports $3.6B in 2023 net sales

Toyo Tire reports $3.6B in 2023 net sales

Toyo Tire Corporation revealed its consolidated business performance for the fiscal year 2023. According to the company, the full-year financial results include net sales of 552,825 million yen (approx. $3.6 billion) (an increase of 11.2% from the same period in FY2022); operating income of 76,899 million yen (approx. $513 million) (an increase of 74.6% from the […]