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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Apollo Tyres Introduces Apterra HT5: A Premium Highway Terrain Tyre for the Evolving SUV Segment

Apollo Tyres Introduces Apterra HT5: A Premium Highway Terrain Tyre for the Evolving SUV Segment

Apollo Tyres has introduced Apterra HT5, a premium highway terrain tyre designed specifically for the core SUV segment, where urban sophistication meets highway dominance. Built for India’s diverse SUVs like Fortuner, Endeavour and Scorpio, Apollo Apterra HT5 delivers strong grip, long life, comfort and durability — performing reliably on highways and in demanding driving conditions. […]

Toward Sustainable Natural Rubber: Bridgestone and Three Universities Launch Joint Genetic Analysis Project on Para Rubber Trees

Toward Sustainable Natural Rubber: Bridgestone and Three Universities Launch Joint Genetic Analysis Project on Para Rubber Trees

The Collaboration Aims to Help Stabilize Natural Rubber Supply through the Creation of a Marker assisted Early Selection Technology Bridgestone Corporation (Bridgestone) today announced that it has launched joint research with Universitas Indonesia, Public University Corporation Yokohama City University (Yokohama City University), and Public University Corporation Maebashi Institute of Technology (Maebashi Institute of Technology) for […]

Nexen Tire Posts Record Q1 2026 Revenue on Growth in Europe, North America

Nexen Tire Posts Record Q1 2026 Revenue on Growth in Europe, North America

Despite slowing global demand and geopolitical risks, the company said it achieved its highest quarterly revenue on record. Nexen Tire announced first-quarter (Q1) results, reporting revenue of KRW 838.3 billion ($569 million) and operating profit of KRW 54.2 billion ($36.79 million). Despite slowing global demand and geopolitical risks, the company said it achieved its highest quarterly […]

Conti Urban HA 5 NXT Wins the “2026 International busplaner Sustainability Award”

Conti Urban HA 5 NXT Wins the “2026 International busplaner Sustainability Award”

Hanover, Germany, April 15, 2026. The jury of the “International busplaner Sustainability Award” has awarded the Conti Urban HA 5 NXT first place in the “Tires and Tire Management” category. The award recognizes “innovative and sustainable vehicle models and components as well as services in the bus industry.” The jury presented the awards on the […]

Final Call as Asia’s Leading Automotive Platform Opens soon

Final Call as Asia’s Leading Automotive Platform Opens soon

With less than a month to go, over 7,000 trade professionals and 150 international exhibitors from over 80 countries and regions are set to visit Bangkok for the 15th edition of TyreXpo Asia Bangkok 2026, which will be staged alongside the inaugural AutoMROtive 2026. The twin shows will take place from the 13th to 15th […]

Bridgestone Launches Extra-Large Agricultural Tyres, Including 44- and 46-Inch Sizes

Bridgestone Launches Extra-Large Agricultural Tyres, Including 44- and 46-Inch Sizes

Bridgestone, a global leader in tyres and sustainable mobility solutions, is expanding its premium agricultural offering to meet the demands of the latest generation of high horsepower tractors. The Bridgestone VT-TRACTOR range now includes six additional extra-large (XXL) sizes, spanning 38–46-inch rim diameters and introducing enhanced features and performance. Bridgestone’s new VT-TRACTOR XXL tyres deliver […]

Yokohama Rubber Holds 12th Biodiversity Panel, Highlights Nature-Positive Initiatives

Yokohama Rubber Holds 12th Biodiversity Panel, Highlights Nature-Positive Initiatives

The annual event focuses on biodiversity conservation. Yokohama Rubber held its 12th Panel Discussion on Biodiversity as an online event March 6, bringing together employees and participants from local governments, companies, NPOs and civic groups at 121 locations across Japan. The discussion focused on collaboration to support nature positive initiatives. Panelist Kaoruko Kurata and moderator Tetsuya […]

Tire Industry Project Publishes Watershed Model for Tire and Road Wear Particles

Tire Industry Project Publishes Watershed Model for Tire and Road Wear Particles

TIP said the TRWP mass balance model addresses how these particles move through waterways, an area that remains understudied. Tire Industry Project (TIP) announced the publication of a scientific study introducing a TRWP mass balance model for understanding the movement and concentrations of tire and road wear particles in land and freshwater. The mass balance model […]

Automechanika Johannesburg CEO Breakfast hosted in Durban shines a light on KwaZulu-Natal’s Automotive sector

Automechanika Johannesburg CEO Breakfast hosted in Durban shines a light on KwaZulu-Natal’s Automotive sector

KwaZulu-Natal’s Automotive Strengths take Centre Stage at Automechanika Johannesburg CEO Breakfast South Africa’s automotive sector is brimming with opportunity, and KwaZulu-Natal (KZN) is positioning itself at the forefront. That was the central message from the Automechanika Johannesburg Q2 CEO Breakfast, held on 17 April 2026 at the Durban Chamber of Commerce and Industry. Convened by […]

Titan Promotes Kendra Mann to Director of Aftermarket Sales for Titan/Goodyear Ag

Titan Promotes Kendra Mann to Director of Aftermarket Sales for Titan/Goodyear Ag

Mann will be responsible for strategy and execution across Titan and Goodyear agricultural tire products in the aftermarket channel. Titan International promoted Kendra Mann to director of aftermarket sales for Titan/Goodyear Ag. Mann will join Paul Hawkins’ North American aftermarket leadership team, taking responsibility for strategy and execution across Titan and Goodyear agricultural tire products in […]

Toyo Tire Breaks Ground on Indjija, Serbia R&D Center

Toyo Tire Breaks Ground on Indjija, Serbia R&D Center

The facility will be built on the Toyo Tire Serbia Factory premises and is scheduled to become operational in January 2027. Toyo Tire held a groundbreaking ceremony March 19 for a new Serbia R&D center in Indjija, Republic of Serbia. Toyo will build the facility on its Serbia factory premises and plans to make it operational […]