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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

THE TIRE COLOGNE 2024 is right on track

THE TIRE COLOGNE 2024 is right on track

A 50 per cent increase in exhibitors expected • Focus on relevant industry topics: sustainability and digitalisation • No. 1 business platform for the international tire industry With over four months to go until THE TIRE COLOGNE takes place, from 4 to 6 June 2024, the event is clearly right on track: around 90 per […]

Magna Tyres to launch its own TPMS System

Magna Tyres to launch its own TPMS System

Leading International OTR tyre manufacturer – Netherlands based Magna Tyres has announced the launch of its own in-house TPMS System on Tuesday 9th January as yet another additional service for its ever-increasing global customer base. Hein De Wind, Commercial Director at Magna Tyres says, “In line with the company’s dedicated objective of operating beyond the […]

Extreme E extends partnership with Founding Partner Continental

Extreme E extends partnership with Founding Partner Continental

Extreme E has revealed its calendar for the upcoming 2024 season, as the pioneering off-road racing championship gears up for its fourth campaign. Extreme E, the pioneering electric off-road racing championship, is pleased to announce the renewal of its partnership with Continental, the championship’s official tyre supplier and Founding Partner. This extension agreement signed on […]

Yokohama Rubber establishes dedicated Vietnam tyre sales company

Yokohama Rubber establishes dedicated Vietnam tyre sales company

Yokohama Rubber said it spun off the sales unit of its Vietnam tyre production and sales subsidiary Yokohama Tyre Vietnam Inc. (YTVI) into a new dedicated sales company, Yokohama Tyre Sales Vietnam (YTSV). YTSV will begin operations on Jan. 1, Yokohama Rubber said. The manufacturer said it considers the ASEAN region to be a high-priority market […]

Nexen Tire launches advertising at Madison Square Garden

Nexen Tire launches advertising at Madison Square Garden

Nexen Tire America will launch an advertisement at Madison Square Garden in New York City. Madison Square Garden is a multi-purpose indoor arena and home of the New York Rangers professional ice hockey team. In 2023, Nexen Tire America announced that it is the official tire partner of the Rangers during the 2023-24 NHL season. Throughout […]

SAILUN Group joins the United Nations Global Compact

SAILUN Group joins the United Nations Global Compact

As of December 15, 2023, SAILUN Group, a leading Chinese tyre company, proudly announces its official participation in the United Nations Global Compact (UNGC). This marks a historic moment as SAILUN Group becomes the first Chinese tyre company to join UNGC, embarking on a journey with businesses of global impact to contribute to a sustainable future. UNGC, announced […]

TDK AND GOODYEAR ANNOUNCE COLLABORATION TO ADVANCE TYRE INTELLIGENCE TECHNOLOGIES

TDK AND GOODYEAR ANNOUNCE COLLABORATION TO ADVANCE TYRE INTELLIGENCE TECHNOLOGIES

The two companies aim to develop a collection of sensors and related technologies for use in vehicles and tyre applications TDK Corporation (TSE 6762) and The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced a collaboration to advance next-generation tyre solutions with the goal of accelerating the development and adoption of integrated intelligent hardware […]

Season’s Greetings to all our readers at SA Treads

Season’s Greetings to all our readers at SA Treads

Happy Holidays to our wonderful SA Treads family! It’s been a year full of adventures and stories on the road, and we couldn’t have done it without you. We’re excited to share that we’ll be re-opening on 15 Jan 2024, ready for more tyre-related fun and discoveries. Wishing everyone a joyous season filled with laughter, […]

Pursuing Growth: A Key Strategy for Supa Quick

Pursuing Growth: A Key Strategy for Supa Quick

MICHAEL HUMPHREYS OUTLINES OBJECTIVES FOR SA’s LARGEST FITMENT GROUP Supa Quick – South Africa’s largest fitment Centre franchise – has a new Managing Director in Michael Humphreys, who took up the role on 1 April 2023, in a career move he laughingly describes as this year’s April Fools for the fitment group. But his skills […]

SA Treads Digital Editions Dec/Jan 2024 Launched

SA Treads Digital Editions Dec/Jan 2024 Launched

This edition is jam-packed with intriguing and useful articles that will keep you up to speed on the latest tyre industry news. Enjoy all the latest stories, sourced locally and from across the world. Interview Pursuing growth, a key strategy for Supa Quick 2 Feature Major tech trends defining future of tyre manufactuinr plants 8 Local […]