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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

THE TIRE COLOGNE 2026 gives the transformation of the industry a profile
International

THE TIRE COLOGNE 2026 gives the transformation of the industry a profile

High international demand and a strong market response emphasise the relevance of the trade fair Cologne, June 2026 – With around 400 exhibitors from 33 countries and around 14.600 participants from 110 countries, THE TIRE COLOGNE 2026 has once again confirmed its position as the leading international trade fair of the tyre and wheel industry.The […]

Apollo Tyres is the fastest climber in ‘Brand Strength’ rankings for 2026
International

Apollo Tyres is the fastest climber in ‘Brand Strength’ rankings for 2026

Apollo Tyres Ltd has achieved a marked increase in ‘Brand Strength’ in India, its domestic market, according to new independent analysis by Brand Finance of the world’s strongest and most valuable tyre brands. Brand Finance conducts the only brand analysis specific to the global tyre market, evaluates Brand Strength in a process compliant with ISO […]

FROM AFTERMARKET EXCELLENCE TO FUTURE GLOBAL MOBILITY
International

FROM AFTERMARKET EXCELLENCE TO FUTURE GLOBAL MOBILITY

TyreXpo Asia 2026 launches additional AutoMROtive event The fifteenth cobnsecutive edition of TyreXpo Asia Bangkok returned to Thailand in May 2026, alongside the debut of AutoMROtive, at the Bangkok International Trade and Exhibition Centre (BITEC). Organised by Informa Markets, TyreXpo Asia Bangkok and AutoMROtive 2026 brought together 7,645 industry professionals from 71 countries over three […]

Continental sets benchmark in 2026 European Summer tire tests
International

Continental sets benchmark in 2026 European Summer tire tests

Hannover, Germany, May 13, 20206. Continental delivered a standout performance in this year’s independent European summer tire tests, securing 13 wins and 19 podium finishes across 24 evaluations conducted by leading automotive publications and mobility organizations. The results underline the company’s ability to consistently perform at the top across a wide range of tire segments and […]

Magna Tyres Unveils MA801 TR Solid Tire for Recycling, Industrial Use
International

Magna Tyres Unveils MA801 TR Solid Tire for Recycling, Industrial Use

The company presented the tire May 4-7 at IFAT 2026 in Munich, Germany. Magna Tyres introduced the MA801 TR solid tire for compact wheel loaders and telescopic handlers operating in recycling and heavy industrial environments. The company presented the tire May 4-7 at IFAT 2026 in Munich, Germany. Magna MA801 TR Key Specifications Tread Design and […]

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black
International

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black

Pirelli said the project supports a broader strategy involving additional facilities and industrial ecosystems designed to convert waste into recovered manufacturing inputs. Pirelli North America launched its first internal closed-loop tire recycling initiative as part of a broader strategy to increase recycled and bio-based material use in tire production. The Tire Recycling Foundation recognized the project with a […]

Goodyear Announces First Quarter 2026 Results
International

Goodyear Announces First Quarter 2026 Results

EMEA and Asia Pacific results strengthened; Goodyear Forward delivered $107 million of benefits The Goodyear Tire & Rubber Company (NASDAQ:GT) reported first quarter 2026 results today and the company will host an investor call tomorrow morning, Thursday, May 7, at 8:30 a.m. Eastern time led by Mark Stewart, Goodyear’s chief executive officer and president, and […]

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD
International

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD

Michelin is showcasing its universal tire digital twin which can convert in-vehicle data into actionable insights in real time to make recommendations to the vehicle or its driver. Michelin is leveraging 130 years of expertise in tire physics combined with advanced mathematical modeling, AI and data science algorithms. This innovation aims to ensure a safer […]

Yokohama Rubber Q1 Sales Report Shows Profits Rise
International

Yokohama Rubber Q1 Sales Report Shows Profits Rise

For the full year, Yokohama Rubber forecasts sales revenue of ¥1.3 trillion (approx. $8.19 billion), up 5.3%. Yokohama Rubber reported higher sales and profit for the first quarter (Q1) of fiscal 2026. Gains in its tire business, stronger high-value tire sales and growth in off-highway tires drove the increase. The company said the results reflect continued […]

Global Tyre Shipments to Top 3.1 Billion Units by 2030
International

Global Tyre Shipments to Top 3.1 Billion Units by 2030

The global tyre industry is entering a new era of growth, driven by rising demand for smarter, more sustainable and higher-performance products. While short-term challenges such as tariffs and raw material costs remain, vehicle manufacturers continue to push for innovation – especially in larger rim sizes, electric vehicle tyres and advanced premium models. According to […]