← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Bridgestone Announces Yasuhiro Morita as New Global CEO
International

Bridgestone Announces Yasuhiro Morita as New Global CEO

Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer beginning Jan. 1, 2026 Bridgestone announced a global CEO change. Effective Jan. 1, 2026, Yasuhiro Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer. Bridgestone said the leadership shift supports its pursuit of sustainable growth and stronger corporate value as it […]

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration
International

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration

Bridgestone held a groundbreaking ceremony on October 21 for its new pilot demonstration plant for precise pyrolysis*1 of end-of-life tyres at its plant in Seki City, Gifu Prefecture, Japan. The ceremony brought together 32 participants, such as Seki City Mayor Kiyoshi Yamashita and representatives from the Ministry of Economy, Trade and Industry, as well as other […]

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”
International

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”

Dunlop has joined forces with the legendary driving simulator “Gran Turismo” franchise, announcing its role as the official tyre partner of “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series”. “Gran Turismo” is one of the world’s most popular racing simulation video game series – thrilling more than 90 million PlayStation® […]

Continental Launches the Conti Coach HA 5
International

Continental Launches the Conti Coach HA 5

Continental has unveiled the Conti Coach HA 5. It is the first model in its newly developed Conti Coach Generation 5 line – tailored for the People segment in the EMEA region. This all-axle fitment tyre meets the demands of long-distance and intercity travel with a well-balanced combination of exceptional mileage, best-in-class rolling resistance*, and […]

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test
International

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test

Following on from the 52 set braking shootout, the full Autobild summer tyre test has taken the best twenty tyres to the full set of testing, with some interesting highlights! There are two interesting stories. Firstly, is the rise of the Chinese tyres, with both Linglong and Sailun performing really well in the grip tests. Does […]

MAXAM Releases 45/65R45 Size for MS501 MineXtra L5 Loader Tyre
International

MAXAM Releases 45/65R45 Size for MS501 MineXtra L5 Loader Tyre

MAXAM Tire has released the MS501 MineXtra in a new 45/65R45 size for L5 wheel loaders and heavy-duty mining machinery. Designed for harsh aggregate and mining environments, the 45/65R45 MS501 targets off-the-road (OTR) applications, MAXAMsaid. The MAXAM MS501 MineXtra uses an extra-deep, open L5 offset lug pattern with staggered tread blocks for wear and damage resistance in […]

New format for The Global OTR Conference to debut at THE TIRE COLOGNE 2026
International

New format for The Global OTR Conference to debut at THE TIRE COLOGNE 2026

Strong signal for internationality, innovation and sustainability in the tyre industry. THE TIRE COLOGNE (TTC) continues to grow: in 2026, the leading international trade fair for tyres and wheels will host a new format of The Global OTR Conference, the industry event for the off-the-road tyre industry (OTR), for the first time. By focusing on […]

Point S International Launches Next Generation Campus for Future Leaders
International

Point S International Launches Next Generation Campus for Future Leaders

Point S said the program is meant for young leaders to navigate workforce shortages, customer expectations, and technological change. Point S International launched the Next Generation Campus from Sept. 1 to 5 in Provence, France. The inaugural event brought together 80 young leaders from 10 European countries, all representing family-owned, independent tire and parts businesses within […]

Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion
International

Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion

In fiscal 2024, Yokohama produced one of the company’s biggest milestones to date. For the first time, the company posted sales revenue above ¥1 trillion (approx. $6.7 billion) and business profit above ¥100 billion (approx. $667 million). That marked the third consecutive year of record results, and after reviewing the company’s 2025 integrated report, it’s clear that this achievement […]

Goodyear Forms Global Racing Organisation
International

Goodyear Forms Global Racing Organisation

The Goodyear Tire & Rubber Company announced the creation of Global Racing, a new organisation that unifies all motorsport operations under one global structure. Goodyear said the milestone begins a new chapter in its racing legacy. Xavier Fraipont will serve as vice president of Goodyear Global Racing. He will guide strategic direction while aligning the group with Goodyear’s broader […]