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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Continental sets benchmark in 2026 European Summer tire tests
International

Continental sets benchmark in 2026 European Summer tire tests

Hannover, Germany, May 13, 20206. Continental delivered a standout performance in this year’s independent European summer tire tests, securing 13 wins and 19 podium finishes across 24 evaluations conducted by leading automotive publications and mobility organizations. The results underline the company’s ability to consistently perform at the top across a wide range of tire segments and […]

Magna Tyres Unveils MA801 TR Solid Tire for Recycling, Industrial Use
International

Magna Tyres Unveils MA801 TR Solid Tire for Recycling, Industrial Use

The company presented the tire May 4-7 at IFAT 2026 in Munich, Germany. Magna Tyres introduced the MA801 TR solid tire for compact wheel loaders and telescopic handlers operating in recycling and heavy industrial environments. The company presented the tire May 4-7 at IFAT 2026 in Munich, Germany. Magna MA801 TR Key Specifications Tread Design and […]

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black
International

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black

Pirelli said the project supports a broader strategy involving additional facilities and industrial ecosystems designed to convert waste into recovered manufacturing inputs. Pirelli North America launched its first internal closed-loop tire recycling initiative as part of a broader strategy to increase recycled and bio-based material use in tire production. The Tire Recycling Foundation recognized the project with a […]

Goodyear Announces First Quarter 2026 Results
International

Goodyear Announces First Quarter 2026 Results

EMEA and Asia Pacific results strengthened; Goodyear Forward delivered $107 million of benefits The Goodyear Tire & Rubber Company (NASDAQ:GT) reported first quarter 2026 results today and the company will host an investor call tomorrow morning, Thursday, May 7, at 8:30 a.m. Eastern time led by Mark Stewart, Goodyear’s chief executive officer and president, and […]

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD
International

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD

Michelin is showcasing its universal tire digital twin which can convert in-vehicle data into actionable insights in real time to make recommendations to the vehicle or its driver. Michelin is leveraging 130 years of expertise in tire physics combined with advanced mathematical modeling, AI and data science algorithms. This innovation aims to ensure a safer […]

Yokohama Rubber Q1 Sales Report Shows Profits Rise
International

Yokohama Rubber Q1 Sales Report Shows Profits Rise

For the full year, Yokohama Rubber forecasts sales revenue of ¥1.3 trillion (approx. $8.19 billion), up 5.3%. Yokohama Rubber reported higher sales and profit for the first quarter (Q1) of fiscal 2026. Gains in its tire business, stronger high-value tire sales and growth in off-highway tires drove the increase. The company said the results reflect continued […]

Global Tyre Shipments to Top 3.1 Billion Units by 2030
International

Global Tyre Shipments to Top 3.1 Billion Units by 2030

The global tyre industry is entering a new era of growth, driven by rising demand for smarter, more sustainable and higher-performance products. While short-term challenges such as tariffs and raw material costs remain, vehicle manufacturers continue to push for innovation – especially in larger rim sizes, electric vehicle tyres and advanced premium models. According to […]

Apollo Tyres Earns EcoVadis Gold, SBTi Validation for Climate Targets
International

Apollo Tyres Earns EcoVadis Gold, SBTi Validation for Climate Targets

The company said the results reflect efforts in environmental stewardship, ethical governance, and responsible sourcing across its global operations. Apollo Tyres announced two sustainability milestones. The first is an improved EcoVadis Gold Rating and validation from the Science Based Targets initiative (SBTi) for its near-term and net-zero greenhouse gas (GHG) emissions targets. Apollo Tyres said the […]

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties
International

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties

The Eurasian Economic Commission (EEC) has launched two actions covering truck tyre imports into the region. In November 2025, it opened an anti-dumping investigation into tyres from Thailandand Vietnam. It has now begun a review ahead of the expiry of the anti-dumping duties on Chinesetyres to decide whether they should remain in place. China, Thailand and Vietnam Imports Under Continued Scrutiny […]

Vredestein Opens First Retail Outlet in Coimbatore, India
International

Vredestein Opens First Retail Outlet in Coimbatore, India

Vredestein opened its first retail outlet in Coimbatore, India. It is housed within Sri Subham Tyres and Alignment, with the proprietor and the Vredestein India team attending the launch. The outlet expands branded tire sales for the local market. Vredestein entered the Indian market in 2021 with a range of tires manufactured domestically at Apollo facilities. […]