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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Asian investment accelerates shift in African Auto sector

Asian investment accelerates shift in African Auto sector

Africa’s automotive landscape is undergoing a dramatic transformation. Once dominated by established European and American brands, the market is now experiencing rapid and significant change, led by a growing presence of Asian automotive manufacturers. From China, India, Japan, and South Korea, these players are reshaping the continent’s automotive supply chain, vehicle sales landscape and local […]

Sailun Tires’ ERANGE EV Tires, 4ocean Launch Campaign to Combat Plastic Pollution

Sailun Tires’ ERANGE EV Tires, 4ocean Launch Campaign to Combat Plastic Pollution

Plastic pollution continues to present a global crisis, with 40 million metric tons contaminating our environment each year. ERANGE EV Tires, a Sailun Tire brand, has partnered with 4ocean to launch the Partnership with Purpose campaign, pledging to remove two pounds of plastic and trash for every ERANGE EV tire sold in North America. This initiative strengthens ERANGE EV sustainability efforts […]

Festival of Motoring 2025 to Drive Unity, Excellence, and the Spirit of Ubuntu

Festival of Motoring 2025 to Drive Unity, Excellence, and the Spirit of Ubuntu

The 8th edition of the Festival of Motoring powered by WesBank will take place at the iconic Kyalami Grand Prix Circuit from 29-31 August 2025, uniting Africa’s motoring community in the spirit of Ubuntu—”I am because we are.” This year’s event continues its legacy of bringing together automotive brands, enthusiasts, and industry leaders in a […]

SA Treads Digital April | May ’25 – Out Now.

SA Treads Digital April | May ’25 – Out Now.

This year, we are focusing on independent retailers who are building their businesses without the backing of a manufacturer or franchise group, to discover how they are managing to compete in this cut-throat market. One such retailer is Sameer Ameen Vally, owner and founder of Evolution Wheel & Tyre, – a wholesaler and retailer – […]

Continental Celebrates 30 Years of Silica Tire Technology

Continental Celebrates 30 Years of Silica Tire Technology

Continental incorporates silica in many rubber compounds for cars, vans, and two-wheeled vehicles and now uses a sustainable form of silica made from rice husk ashes. Thirty years ago, Continental began using silica tyre technology in its tread compounds for tyres. The manufacturer said this reduced rolling resistance and shortened braking distances by nearly 50%. Silica creates a […]

Premlall appointed to Customs and Excise key Industry Management Forum committee (KIMF) representing the tyre sector

Premlall appointed to Customs and Excise key Industry Management Forum committee (KIMF) representing the tyre sector

The Tyre, Equipment, Parts Association (TEPA), a constituent association of the Retail Motor Industry Organisation (RMI), is proud to announce the appointment of Vishal Premlall, TEPA National Director, to the newly established Customs and Excise Key Industry Management Forum (KIMF). Premlall will represent the tyre sector alongside key stakeholders from the South African Tyre Manufacturers […]

US tyre tariffs return: What Trump’s 25% duty means for the industry

US tyre tariffs return: What Trump’s 25% duty means for the industry

Trump’s 25% tyre tariff sparks fresh industry concerns The global tyre industry is bracing for significant disruption following the announcement of a new 25% tariff on imported automotive components, including tyres. Set to take effect from 3 May 2025, the tariff introduced by U.S. President Donald Trump is expected to impact global supply chains, pricing, […]

TEPA fitment centres gear up for the EV revolution

TEPA fitment centres gear up for the EV revolution

As the global automotive industry shifts into a greener, electrified future, South African fitment centres stand at a critical crossroads: adapt or risk falling behind. The road ahead is undeniably electric, and in a world where change is the only constant, the true competitive edge lies in adaptability. For those in the automotive aftermarket, the […]

Michelin presents the tyre market’s evolution and its plants transformation

Michelin presents the tyre market’s evolution and its plants transformation

Michelin chose its industrial facility in Cuneo, Italy, the largest car tyre factory in western Europe and one of the most modern, to organise the first edition of its International Media Day, devoted to two strategic transformations for the Group. On this occasion, Michelin highlighted its environmental commitment, in particular its goal of achieving 100% […]

TS TYRE SUPPLY EXPAND THER GLOBAL PRESENCE

TS TYRE SUPPLY EXPAND THER GLOBAL PRESENCE

Netherlands based TS Tyre Supply were one of a few selected exhibitors from Europe to exhibit at the recent Tyrexpo Asia 2025 Show in Singapore in early March. The company’s ultimate priority of having a strong visible presence at this important event within the global tyre market was to fully capitalise on what they saw […]

Continental Supplies Tyres to 18 of the 20 highest-volume EV Manufacturers

Continental Supplies Tyres to 18 of the 20 highest-volume EV Manufacturers

In 2024, Continental supplied tyres to 18 of the world’s 20 highest-volume manufacturers of fully electric vehicles. These include manufacturers such as BYD, Geely, Volkswagen, NIO, Mercedes-Benz and Renault. In each of the three regions, Europe, Middle East and Africa (EMEA), North, South and Central America (the Americas) and Asia-Pacific (APAC), the premium tyre manufacturer supplies […]

Nokian Tyres Launches FUTUREPROOF Programme

Nokian Tyres Launches FUTUREPROOF Programme

Nokian Tyres has introduced the FUTUREPROOF program, which it said focuses on tyre digitalisation, sustainability, and advanced manufacturing. This five-year initiative strengthens European on- and off-road mobility by connecting multiple industries, Nokian said. Business Finland has committed EUR 20 million (approx. $21 million), while an additional EUR 50 million (approx. $54 million) will support an ecosystem involving over 100 partners. Advancing […]