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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Nokian Tyres and UPM partner to introduce the first concept tyre made with a new renewable material with the potential to replace carbon black in tyres

Nokian Tyres and UPM partner to introduce the first concept tyre made with a new renewable material with the potential to replace carbon black in tyres

Nokian Tyres, a leading developer and manufacturer of premium tyres, and UPM, a leading biomaterials production expert, are partnering to further increase sustainability in the tyre industry by introducing the first concept tire made with a new renewable material with the potential to replace a significant part of the carbon black currently used in tyre […]

Continental celebrates Grand Opening of Fourth Expansion at Tyre Plant in Hefei, China

Continental celebrates Grand Opening of Fourth Expansion at Tyre Plant in Hefei, China

Continental has celebrated the grand opening of the fourth expansion phase of its tyre plant in Hefei, China. With the extension of its solely tyre plant in the country Continental Tires will boost its annual production capacity to 18 million passenger and light truck tyres annually by 2027. Total investments into the Hefei production site […]

Goodyear Announces the New Cooper® Discoverer Stronghold™ All-Terrain Tire

Goodyear Announces the New Cooper® Discoverer Stronghold™ All-Terrain Tire

Goodyear (NASDAQ: GT) is proud to announce the launch of the Cooper® Discoverer® Stronghold™ AT tire, the newest addition to the Cooper Discoverer family of tires. This all-terrain tire is designed to bite down on tough terrain and to stand up to heavy loads for towing and hauling. Built with durability in mind, it delivers the traction […]

Nokian Tyres completes ramp-up of the US factory

Nokian Tyres completes ramp-up of the US factory

Nokian Tyres has opened a new finished goods warehouse in Dayton, Tennessee, marking the completion of a ramp-up process at the company’s US production facility. Nokian Tyres began tire production at the US factory in 2020 and has since expanded its operations by increasing production capacity, growing the team to approximately 500 employees, and enhancing […]

Bridgestone Potenza tyres secure 5 of Top 10 spots in One Lap of America

Bridgestone Potenza tyres secure 5 of Top 10 spots in One Lap of America

One Lap of America officially concluded May 11 with Bridgestone’s ultra-high performance Potenza tyres used by 25 of 77 total teams (33% of the field). In total, Bridgestone Potenza tyres were represented on five of the Top 10 overall finisher spots and six of the class win categories (SGT1 SB, SGT2 SB, Mid-Priced, Vintage, Special Construction […]

Sumitomo Rubber Factory Tour Programme Gets into High Gear for Youth Month

Sumitomo Rubber Factory Tour Programme Gets into High Gear for Youth Month

In celebration of Youth Month, 60 Grade 9 learners from Colenso Combined School were led on a fascinating journey into the world of tyre manufacturing at Sumitomo Rubber South Africa’s (SRSA) Dunlop Tyres plant in Ladysmith. The educational tour, arranged by SRSA as part of its Factory Tour Programme for local schools, provided learners with […]

This year’s The Tire Cologne show focused on sustainability, use of resources

This year’s The Tire Cologne show focused on sustainability, use of resources

The Tire Cologne trade show featured 430 exhibitors from 35 countries with 14,400 participants from 109 countries. According to Koelnmesse, the organizer behind The Tire Cologne show based in Cologne, Germany, this year’s event featured 430 exhibitors from 35 countries with around 14,400 participants from 109 countries. “This event was full of positive energy from day […]

Bridgestone Develops Bespoke Potenza Sport Tyres for Maserati’s First All-Electric SUV

Bridgestone Develops Bespoke Potenza Sport Tyres for Maserati’s First All-Electric SUV

Bridgestone has been chosen by Maserati to develop bespoke 20” tyres for its first all-electric SUV, the Maserati Grecale Folgore. After recent collaborations including fitments for the Maserati MC20 supercar and the Maserati Grecale, Maserati looked to its long-term partner for a tyre that could enhance the on-road capabilities of its first-ever all-electric SUV. Bridgestone responded with custom-developed […]

Hunter’s new Hunter University is designed to train customers, techs and instructors

Hunter’s new Hunter University is designed to train customers, techs and instructors

Hunter Engineering is introducing Hunter University, its new global learning platform designed for training for customers, technicians, technical school instructors, students and any other interested parties. The company said its platform collects all of Hunter’s learning content in a single place, offering dozens of free online courses worldwide, as well as registration for hands-on, in-person courses […]

After a Weak Start: Continental Confirms Its Full-year Outlook

After a Weak Start: Continental Confirms Its Full-year Outlook

After a weak first quarter in 2024, Continental expects earnings to improve as the year progresses – particularly in the second half of the year. Based on this, the DAX company is confirming its full-year outlook, as already announced together with the publication of its key figures for the first quarter on April 16, 2024. […]

TRIB’s new website offers tailored services for members

TRIB’s new website offers tailored services for members

The Tire Retread & Repair Information Bureau (TRIB) launched a redesigned website. TRIB said the site showcases a modern interface and has features tailored to meet the evolving needs of TRIB’s members, the tire retread and repair industry at large, as well as fleets, government agencies and the public. According to TRIB, one of the […]

Autopromotec 2025 goes green

Autopromotec 2025 goes green

New digital registration procedure opened, organisers becoming more focused on sustainability.Growth trend confirmed with pre-registrations Autopromotec, the automotive equipment and aftermarket exhibition scheduled from 21 to 24 May 2025 at the Bologna exhibition centre, celebrates an important milestone: 30 biennial editions, 60 years of history. On the eve of a truly historic edition, the organisers […]