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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Kumho Tire Selects Opole, Poland, for First European Plant

Kumho Tire Selects Opole, Poland, for First European Plant

The new facility is scheduled to begin initial operations in August 2028, pending investment and regulatory approval. Kumho Tire has selected Opole, Poland, as the site for its first European manufacturing plant. The new facility plans to begin initial operations in August 2028, pending investment and regulatory approval. Kumho said the first phase will support an […]

SA Treads Digital Dec. ’25 / Jan. ’26 – Out Now.

SA Treads Digital Dec. ’25 / Jan. ’26 – Out Now.

During this year, we’ve profiled several independent successful retailers whose drive, determination and entrepreneurial spirit have led to incredible achievements. Inspiring stories, that remind us that anything is possible, if you put your mind to it. We end 2025 with another uplifting interview, this time, with Thabiso Mphore of Kgethogolo Trading and Projects, who went […]

BKT Adds to OE Division in France and South America

BKT Adds to OE Division in France and South America

BKT expanded its original equipment (OE) division with three appointments in France and South America. The moves align with BKT’s 2030 strategic plan and focus on deeper technical engagement with OEMs, dealers and end users across agriculture, industrial and OTR segments, it said. France BKT named Rémi Morin as brand specification manager. Morin brings more than […]

Continental Deploys Autonomous Robots at ContiLifeCycle (CLC) Retreading Plant

Continental Deploys Autonomous Robots at ContiLifeCycle (CLC) Retreading Plant

The robots navigate independently through the production hall using sensors, 360-degree camera systems and AI-based control technology. At Continental’s ContiLifeCycle (CLC) retreading plant for truck and bus tyres in Hanover-Stöcken, Germany, seven autonomous mobile robots (AMRs) have been transporting green tyres around the plant since March. The AMRs handle tyre moves between stations so employees can […]

Point S Launches Point S Tyres Truck Tyre Range at Solutrans

Point S Launches Point S Tyres Truck Tyre Range at Solutrans

The initial rollout covers eight key references, including 385/65R22.5, 315/70R22.5 and 315/80R22.5. Point S has launched a truck tyre range, Point S Tyres Truck, at the Solutrans trade show in Lyon, France. Point S is active in the truck tyre market across Europe and North America, with more than half of its European points of sale offering truck […]

TYREXPO ASIA RETURNS TO BANGKOK IN 2026 ALONGSIDE THE DEBUT OF AUTOMOTIVE

TYREXPO ASIA RETURNS TO BANGKOK IN 2026 ALONGSIDE THE DEBUT OF AUTOMOTIVE

The 15th edition of TyreXpo Asia Bangkok will take place from 13 – 15 May 2026 in Bangkok, Thailand. This highly anticipated edition not only marks the return of TyreXpo Asia to Bangkok but also introduces the debut of AutoMROtive, a trade exhibition dedicated to the automotive maintenance, repair, and operations (MRO) sector. “The synergy between TyreXpo Asia Bangkok and […]

Kimi Räikkönen joins NokianTyres’ team as Brand Ambassador

Kimi Räikkönen joins NokianTyres’ team as Brand Ambassador

Nokian Tyres, allegedly, is the global expert in extreme driving conditions – born and tested in the North. And if anyone understands what it means to master snow, ice, tough conditions and pressure, it’s the Iceman himself. Nokian Tyres and Kimi Räikkönen have joined forces to elevate the Finnish brand’s global presence and amplify its […]

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties
International

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties

The Eurasian Economic Commission (EEC) has launched two actions covering truck tyre imports into the region. In November 2025, it opened an anti-dumping investigation into tyres from Thailandand Vietnam. It has now begun a review ahead of the expiry of the anti-dumping duties on Chinesetyres to decide whether they should remain in place. China, Thailand and Vietnam Imports Under Continued Scrutiny […]

Vredestein Opens First Retail Outlet in Coimbatore, India
International

Vredestein Opens First Retail Outlet in Coimbatore, India

Vredestein opened its first retail outlet in Coimbatore, India. It is housed within Sri Subham Tyres and Alignment, with the proprietor and the Vredestein India team attending the launch. The outlet expands branded tire sales for the local market. Vredestein entered the Indian market in 2021 with a range of tires manufactured domestically at Apollo facilities. […]

Yokohama Advan Tires Win GT300 Finale at Motegi
International

Yokohama Advan Tires Win GT300 Finale at Motegi

Yokohama Rubber announced that a car running on its global flagship ADVAN tires captured the GT300 class victory in Round 8 of the 2025 Autobacs Super GT Seriesat Mobility Resort Motegi in Tochigi Prefecture. The final round took place Nov. 1–2, with the decisive 300-kilometer (approx. 185 miles) race held on Nov. 2. Team Mach’s No. 5 […]

Future Tire Conference brings new forum to THE TIRE COLOGNE
International

Future Tire Conference brings new forum to THE TIRE COLOGNE

Cooperation strengthens focus on sustainable materials, smart processes and the circular economy At THE TIRE COLOGNE 2026, European Rubber Journal (ERJ) will present two special Future Tire discussion forums – each structured as a one-hour session held on two separate days of the show. These focused forums will explore how the global tire industry is […]