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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Navigating the Global Regaluatory Landscape for Retreading
International

Navigating the Global Regaluatory Landscape for Retreading

The global truck and bus tyre retreading industry is undergoing a pivotal transformation this year. We opened 2025 by asking if there was a year of upheaval ahead for the industry. It was a pertinent question at the time. Still, the outlook has somewhat solidified six months later as the global retreading sector looks to […]

Goodyear Posts $2.2B Q3 Loss, Points to Progress Under Goodyear Forward Plan
International

Goodyear Posts $2.2B Q3 Loss, Points to Progress Under Goodyear Forward Plan

Goodyear’s third-quarter results show continued softness in replacement demand but progress in cost control and portfolio realignment. The Goodyear Tire & Rubber Company reported in its Q3 2025 earnings report a net loss of $2.2 billion ($7.62 per share), driven by non-cash charges related to a $1.4 billion deferred tax valuation allowance and a $674 million goodwill […]

Dunlop Tyres SA Welcomes Marcia Noxolo Veronica Mayaba as New Commercial Director
Southern Africa

Dunlop Tyres SA Welcomes Marcia Noxolo Veronica Mayaba as New Commercial Director

Dunlop Tyres SA is proud to announce the appointment of Marcia Noxolo Veronica Mayaba as its Commercial Director, effective November 2025. Her portfolio encompasses, Sales, Retail, Marketing and Technical Services. A respected and purpose-driven leader, Mayaba brings decades of experience across the automotive value chain and a proven track record of building high-performance, people-centred teams. […]

Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner
Southern Africa

Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner

Continental Tyre South Africa has joined forces with Mercedes-Benz South Africa as its tyre partner for the AMG Experience, which is based at Zwartkops Raceway near Pretoria. This partnership sees Continental’s SportContact 7 ultra high-performance (UHP) tyre fitted across the fleet of Mercedes-AMG models that are used for driver training, delivering exceptional driving precision and […]

Automechanika Johannesburg Catalyses Industry Transformation
Southern Africa

Automechanika Johannesburg Catalyses Industry Transformation

The milestone 10th edition of Automechanika Johannesburg, held from 28 to 30 October, brought together industry leaders, innovators, and automotive specialists to its new venue, Gallagher Convention Centre, to explore the future of South Africa’s automotive aftermarket sector. Connecting the market, driving export opportunities The event attracted 307 exhibitors and facilitated 2,959 business matchmaking meetings, […]

Bandag SA – On why retreading remains a savvy cost-saving solution
Southern Africa

Bandag SA – On why retreading remains a savvy cost-saving solution

Bandag Southern Africa recently celebrated its 20th anniversary, having gained home rule from Bandag Incorporated (a USA company, founded in 1957) in 2004, operating as an independent entity since then. Bandag has been operating in South Africa since 1965 marking another milestone for the organisation – its 60th anniversary. Having defied immense odds amid a […]

Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing
International

Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing

Nokian Tyres launches Nokian Tyres Intuitu™ 2.0, the next-generation of smart tire technology featuring smart pressure assistant with load-sensing. The innovation is developed for Nokian Tyres Soil King VF tractor tires and provides agricultural professionals with a unique way to make the most out of their machines while maximizing productivity, lowering fuel consumption, protecting soil […]

SA Treads Digital Oct.|Nov. ’25 Out now
Southern Africa

SA Treads Digital Oct.|Nov. ’25 Out now

With sustainability and protecting the environment uppermost in everyone’s mind, the focus in this issue, is on retreading – which despite experiencing a steady decline over the last decade – remains an important cost-effective way for transport fleets to reduce operating costs, while also doing their bit for the environment. Table of Contents Download here

Dunlop Strengthens Global Position with Strategic Acquisition
Southern Africa

Dunlop Strengthens Global Position with Strategic Acquisition

Dunlop Tyres is set for greater global expansion, following Sumitomo Rubber Industries, Ltd. (SRI) acquisition of the DUNLOP trademark, and other rights for four-wheel tyres in Europe, North America, and Oceania, from The Goodyear Tire & Rubber Company. On 8 January 2025, SRI signed a purchase agreement of $526 million (about R10 billion), which enables […]

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025
International

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025

Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector. Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tyre, […]

Bridgestone Announces Yasuhiro Morita as New Global CEO
International

Bridgestone Announces Yasuhiro Morita as New Global CEO

Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer beginning Jan. 1, 2026 Bridgestone announced a global CEO change. Effective Jan. 1, 2026, Yasuhiro Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer. Bridgestone said the leadership shift supports its pursuit of sustainable growth and stronger corporate value as it […]