
The Tire Cologne: expanded INNOVATION LAB allows a perspective onto the circular tyre production of tomorrow
Circular economy as a focal theme of THE TIRE COLOGNE 2026 With the INNOVATION LAB, THE TIRE COLOGNE 2026 issues a clear signal for the future of the international tyre industry. As a further developed leading format, it shifts the focus to the circular economy. Supplemented by the new “Material & Production” segment expansion, sustainable materials, smart […]












