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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

TYREXPO ASIA 2025: THE ONE-STOP MARKETPLACE FOR ASIA’S TYRE INDUSTRY RETURNS TO SINGAPORE

TYREXPO ASIA 2025: THE ONE-STOP MARKETPLACE FOR ASIA’S TYRE INDUSTRY RETURNS TO SINGAPORE

Following the successful edition in Bangkok, Thailand, in 2024, TyreXpo Asia Singapore 2025 will return for its 14th edition from 12 – 14 March 2025 at Sands Expo and Convention Centre, Singapore. As Asia’s premier exhibition for tyres, automotive repair equipment, tools, parts, and accessories, the event will convene key decision-makers and industry leaders from […]

Continental Dominates Summer Tyre Test by European Automobile Clubs

Continental Dominates Summer Tyre Test by European Automobile Clubs

In their latest summer tyre test, the German automobile club ADAC, the Austrian ÖAMTC and the Swiss TCS awarded Continental’s SportContact 7 the top grades “good” (ADAC and ÖAMTC: 1.8) and “highly recommended” (TCS: 74 percent). The European automobile clubs tested a total of 18 models from international brands in size 225/40 R 18. The […]

Trump EPA Sends California Truck Regulations to Congress

Trump EPA Sends California Truck Regulations to Congress

EPA Administrator Lee Zeldin will send California truck regulations waivers to Congress, challenging Advanced Clean Trucks emissions rules U.S. Environmental Protection Agency (EPA) Administrator Lee Zeldin announced that the agency will transmit the Biden Administration’s rules granting waivers to California to Congress. These waivers allowed the state of California to set its own truck regulations. They were distinct […]

Yokohama Reports 11% YOY Sales Increase in 2024

Yokohama Reports 11% YOY Sales Increase in 2024

The company forecasts an 11.4% increase in sales revenue for 2025, and projects business profit will rise 2.7% Yokohama Rubber reported its business and financial results for fiscal 2024, covering January to December. The company increased sales revenue by 11.1% year-over-year, reaching ¥1,094.7 billion (approx. $7.2 billion) and surpassing ¥1 trillion for the first time. Yokohama also set […]

Nokian Tyres to lead the FUTUREPROOF programme to develop unique solutions for future mobility with over 100 partners

Nokian Tyres to lead the FUTUREPROOF programme to develop unique solutions for future mobility with over 100 partners

Nokian Tyres is to lead the FUTUREPROOF research, development and innovation program to confront the key challenges of future mobility through solutions related to for example the digitalization of tires and traffic, sustainable product lifecycle and advanced manufacturing technologies. The five-year-long program’s mission is futureproofing resilient European on- and off-road mobility by crosslinking industries to […]

Continental to Present at the 2025 Tire Technology Expo

Continental to Present at the 2025 Tire Technology Expo

The focus of the four technical presentations are on reducing the environmental footprint of tyres during their use phase. Continental will showcase its latest advancements in tyre technology with four technical presentations at the Tire Technology Expo conference. The conference takes place March 4-6, in Hanover, Germany. Jorge Almeida, head of sustainability at Continental Tires, and Prof. Burkhard […]

Vipal presents new tread developed specifically for markets in Europe, Middle East and Africa

Vipal presents new tread developed specifically for markets in Europe, Middle East and Africa

Vipal Rubber claims the company stands out for offering innovative products with superior quality to different markets where it operates. Following this principle, the company presents its new tread: VT570. Designed to meet specific needs from the EMEA (Europe, Middle East and Africa) market, it counts with rotational direction, offering better traction power in the […]

Nokian Tyres Reports Net Sales Increase of Over 12% in Q4 2024

Nokian Tyres Reports Net Sales Increase of Over 12% in Q4 2024

Net sales grew by 10.6% year-over-year. Nokian Tyres released its 2024 Financial Statement, reporting strong growth in Central Europe, and progress in toward expanded factory capacity in North America and Romania. Q4 2024 Performance Nokian Tyres’ net sales grew to EUR 415.0 million (approx. $430 million), a 12.8% increase from the previous year. With comparable currencies, net […]

Michelin, Brembo Partner on AI Integration for Braking Systems

Michelin, Brembo Partner on AI Integration for Braking Systems

Michelin and Brembo will exchange real-time data between Michelin’s connected solutions software. Brembo and Michelin have signed a global agreement to enhance vehicle performance and improve safety and comfort standards. This Brembo and Michelin collaboration on braking systems and AI integration will maximize vehicle efficiency and safety, the companies said. The Brembo and Michelin collaboration will exchange real-time […]

BKT to Showcase Tyre Solutions at National Farm Machinery Show 2025

BKT to Showcase Tyre Solutions at National Farm Machinery Show 2025

BKT will showcase its tyre solutions at the National Farm Machinery Show 2025 in Louisville, Kentucky, from Feb. 12-15.B At booth 6407, visitors will see a multi-role utility tractor equipped with the AGRIMAX RT 765 tyre. BKT designed this 70 series tire for modern tractors. It is used in heavy applications such as tillage, field and road travel, […]