← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Radar Tyres Joins Forces with The Proteas

Radar Tyres Joins Forces with The Proteas

Singapore-based Radar Tyres, the flagship brand of Omni United, has signed a multiyear partnership with Cricket South Africa, becoming the Global Partner of the Proteas and Junior Proteas across all formats. The deal includes headline sponsorship of the T20I teams, associate partnership for ODIs and Tests, and official headline partnership of the Under-19 teams, giving […]

World First: Michelin and Dassault Aviation unveil their innovations during the Falcon 10X Rollout

World First: Michelin and Dassault Aviation unveil their innovations during the Falcon 10X Rollout

On the occasion of the roll-out of Dassault Aviation’s Falcon 10X, Michelin is reaching a new major milestone in aircraft tire innovation and development. With the Air X Sky Light tire equipping the aircraft, Michelin brings to fruition several years of development, testing, and high-level industrial collaboration with Dassault Aviation. The MICHELIN Air X Sky Light tire […]

Michelin Wins Four Awards at Tire Technology Expo 2026

Michelin Wins Four Awards at Tire Technology Expo 2026

Among other awards, Michelin’s Primacy 5 Energy received the Tire of the Year award. Michelin received four awards at Tire Technology Expo, the global trade show for tire design, manufacturing and innovation. The event ran March 3-5, in Hanover, Germany. “Receiving four awards at Tire Technology Expo is testament to the collective strength of our teams […]

All 10 Highest-volume EV Manufacturers in the EMEA Region Choose Continental Tires

All 10 Highest-volume EV Manufacturers in the EMEA Region Choose Continental Tires

Hanover, Germany, March 11, 2026. Continental has expanded its market position even further in the field of electric mobility. In the Europe, Middle East and Africa (EMEA) region, the company supplied original equipment tires to the 10 highest-volume manufacturers of electric vehicles in 2025. This result underscores Continental Tires’ strategic focus on the growing e-mobility […]

Mitas Unveils TerraGuard VF Implement Radial AT Commodity Classic

Mitas Unveils TerraGuard VF Implement Radial AT Commodity Classic

The company developed the TerraGuard lineup to address larger and heavier implements, higher efficiency expectations and increased focus on soil preservation. Mitas unveiled TerraGuard VF implement tires, marking the range’s global debut at Commodity Classic, Feb. 25-27 in San Antonio, Texas, booth 1271. The company said it developed the TerraGuard lineup to address larger and heavier […]

Continental Again Named “Tire Manufacturer of the Year”

Continental Again Named “Tire Manufacturer of the Year”

Hanover, Germany, March 5, 2026. Continental was once again named “Tire Manufacturer of the Year” at this year’s Tire Technology Awards for Innovation and Excellence. The independent jury cited the company’s introduction of new tyre technologies, innovative measuring methods and continuous improvements to its production processes as setting new industry benchmarks. Continental also received the […]

BKT Outlines Brand Structure Around BKT Tires, BKT Carbon, with B2C Expansion

BKT Outlines Brand Structure Around BKT Tires, BKT Carbon, with B2C Expansion

The company said the move reflects a phase of growth and transformation across its global operations. BKT detailed a new brand framework that separates its corporate identity from two business areas: BKT Tires and BKT Carbon. The company said the move reflects a phase of growth and transformation across its global operations. The BKT brand framework […]

BFGOODRICHUNDER SCRUTINYAFTER HIGH VOLUMEOF TYRE PUNCTURESAT 2026 DAKAR RALLY

BFGOODRICHUNDER SCRUTINYAFTER HIGH VOLUMEOF TYRE PUNCTURESAT 2026 DAKAR RALLY

The 2026 Dakar Rally, which drew to a close in January in the coastal town of Yanbu in Saudi Arabia, proved to be one of the most demanding in recent memory, according to crews who described the rocky terrain and deep dune systems as challenging. To add to that, this year saw a higher volume […]

Continental Phases Out Coal and Heavy Fuel Oil as Energy Sources in Tyre Production Worldwide

Continental Phases Out Coal and Heavy Fuel Oil as Energy Sources in Tyre Production Worldwide

Hanover, Germany, March 2, 2026. Continental has reached an important milestone in its global sustainability strategy: Coal and heavy fuel oil have been fully phased out across all tyre production sites. Since January 2026, all plants have adopted alternative energy sources to generate the steam required for manufacturing tyres and heating. These alternatives include biomass, […]

Continental to Present Autonomous Driving Tire Technologies at Tire Technology Expo

Continental to Present Autonomous Driving Tire Technologies at Tire Technology Expo

Presenters will detail tire-control integration for AVs, fleet service needs, rCB fillers, emissions beyond TRWP, and Euro 7 abrasion limits. Continental will be at the Tire Technology Expo in Hanover on March 3, with a presentation on tire technologies for autonomous driving. Dr. Andreas Topp, head of platform development and industrialization for passenger-car tires at Continental, […]

OTR Tire Industry Faces Infrastructure Cliff, Tariff Uncertainty in 2026

OTR Tire Industry Faces Infrastructure Cliff, Tariff Uncertainty in 2026

Infrastructure projects, Right to Repair and tariffs guide 2026 risks and opportunities for the industry. During the 71st OTR Tire Conference in Orlando, Florida, Roy Littlefield IV, TIA’s vice president of government affairs, laid out the legislative characteristics facing the off-the-road tire industry in 2026. With the 119th Congress in its final year, and in an […]