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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

BKT Outlines Brand Structure Around BKT Tires, BKT Carbon, with B2C Expansion

BKT Outlines Brand Structure Around BKT Tires, BKT Carbon, with B2C Expansion

The company said the move reflects a phase of growth and transformation across its global operations. BKT detailed a new brand framework that separates its corporate identity from two business areas: BKT Tires and BKT Carbon. The company said the move reflects a phase of growth and transformation across its global operations. The BKT brand framework […]

BFGOODRICHUNDER SCRUTINYAFTER HIGH VOLUMEOF TYRE PUNCTURESAT 2026 DAKAR RALLY

BFGOODRICHUNDER SCRUTINYAFTER HIGH VOLUMEOF TYRE PUNCTURESAT 2026 DAKAR RALLY

The 2026 Dakar Rally, which drew to a close in January in the coastal town of Yanbu in Saudi Arabia, proved to be one of the most demanding in recent memory, according to crews who described the rocky terrain and deep dune systems as challenging. To add to that, this year saw a higher volume […]

Continental Phases Out Coal and Heavy Fuel Oil as Energy Sources in Tyre Production Worldwide

Continental Phases Out Coal and Heavy Fuel Oil as Energy Sources in Tyre Production Worldwide

Hanover, Germany, March 2, 2026. Continental has reached an important milestone in its global sustainability strategy: Coal and heavy fuel oil have been fully phased out across all tyre production sites. Since January 2026, all plants have adopted alternative energy sources to generate the steam required for manufacturing tyres and heating. These alternatives include biomass, […]

Continental to Present Autonomous Driving Tire Technologies at Tire Technology Expo

Continental to Present Autonomous Driving Tire Technologies at Tire Technology Expo

Presenters will detail tire-control integration for AVs, fleet service needs, rCB fillers, emissions beyond TRWP, and Euro 7 abrasion limits. Continental will be at the Tire Technology Expo in Hanover on March 3, with a presentation on tire technologies for autonomous driving. Dr. Andreas Topp, head of platform development and industrialization for passenger-car tires at Continental, […]

OTR Tire Industry Faces Infrastructure Cliff, Tariff Uncertainty in 2026

OTR Tire Industry Faces Infrastructure Cliff, Tariff Uncertainty in 2026

Infrastructure projects, Right to Repair and tariffs guide 2026 risks and opportunities for the industry. During the 71st OTR Tire Conference in Orlando, Florida, Roy Littlefield IV, TIA’s vice president of government affairs, laid out the legislative characteristics facing the off-the-road tire industry in 2026. With the 119th Congress in its final year, and in an […]

SA Treads Digital Feb/March ’26 – Available

SA Treads Digital Feb/March ’26 – Available

For motor racing enthusiasts, the beginning of a new year is synonymous with the world’s most prestigious racing event – the Dakar Rally. This year, the race took place in Saudi Arabia, with competitors facing challenging terrains, both on sand and on rock, citing a disturbing rise in tyre punctures and failures. We share some […]

ATS Euromaster to wind down UK operation with risk of 700 redundancies

ATS Euromaster to wind down UK operation with risk of 700 redundancies

Car and van fast-fit business ATS Euromaster is pushing ahead with plans for a structured wind-down of the company with the risk of 700 redundancies The move follows the closure of 86 of its most unprofitable centres in 2025 which failed to halt “significant financial” losses. It said the fast fit market is experiencing over-capacity, rising costs […]

MICHELIN ON SA MINING

MICHELIN ON SA MINING

Mining Without Compromise: Why ESG in Africa Must Be Built into Operations, Not Added On At Mining Indaba 2026, the conversation shifted from ambition to accountability. The question was direct: can mining scale up production in Africa while movingtowards zero waste and lower emissions? For Michelin, the answer lies in practical decisions made every day […]

Dunlop Named Official Tire Sponsor of Luftgekühlt, Air|Water Porsche Events

Dunlop Named Official Tire Sponsor of Luftgekühlt, Air|Water Porsche Events

The Dunlop and Luftgekühlt sponsorship connects the brand with enthusiasts and professionals. Dunlop will serve as the official tire sponsor of Luftgekühlt and Air|Water under a multi-year agreement. Established in 2014, Luftgekühlt hosts large-scale gatherings celebrating air-cooled Porsche vehicles. The events also highlight notable community figures, enthusiasts and creators. The Dunlop and Luftgekühlt sponsorship connects the brand with […]

Goodyear Q4 2025 Earnings Show Highest Margin in Seven Years

Goodyear Q4 2025 Earnings Show Highest Margin in Seven Years

Margin expansion and cost savings defined Goodyear’s Q4 2025 earnings, while full-year results reflected restructuring and tariff headwinds. The Goodyear Tire & Rubber Company closed out 2025 with its strongest quarterly segment operating income and margin in more than seven years, even as replacement demand and commercial volumes remained under pressure. In its Goodyear Q4 2025 […]